Inside a 14-day reactivation sprint, day-by-day
What actually happens between signing the contract and your LOs seeing the first booked appointment. The engagement has more moving parts than it looks.
Most brokerages sign the Sprint contract on a Friday. By the Friday two weeks later they're reviewing 10+ booked appointments. In between: about 18 discrete operations touching your data, your Twilio account, and your LOs' calendars.
Here's what the calendar actually looks like.
Days 1-2: Intake and infrastructure
Day 1 you get a one-hour kickoff call. We capture three things: your aged-lead list shape (CSV, Arive export, Encompass dump), your LO calendar integrations (Google, Outlook, Cal.com), and your preferred call hours plus state-level quiet-time rules.
Day 2 is technical. We provision a Retell agent under your Retell account, register 10DLC brand + campaign if you don't already have one, and tie a handful of Twilio numbers to the agent's dial pool. Your brokerage stays the caller of record end to end.
Days 3-4: List scrub
We don't dial the raw list. Everything runs through four filters:
- Consent check — every record flagged for TCPA-express-consent stays. Unflagged records get dropped regardless of recency.
- DNC scrub — current federal DNC + state additions.
- Litigator score — commercial scoring to drop known serial TCPA plaintiffs.
- Dedup + phone hygiene — invalid numbers, reassigned numbers (via the FCC database), and cell-only carrier flags for any states with specific rules.
You typically lose 18-28% of the raw list. The survivors are the ones worth calling.
Days 5-6: Script + objection tree
Two rounds of script review. We bring a base script tuned for refi reactivation. You edit for your brand voice, add any state-specific disclosures, and confirm the qualification questions that matter to your LOs (some want LTV first, some want credit band first, some want loan purpose up front).
Objection tree gets 12-15 branches: "not interested right now," "I already refi'd," "I'm underwater," "I don't remember inquiring," and so on. Each branch has a 2-3 sentence response plus a disposition.
Days 7-12: Campaign running
This is the quiet part. The agent dials. Your dashboard fills up. You can watch it live, but most broker-owners check in once a day.
Typical pacing across six live days:
| Day | Dials | Connected | Qualified | Booked |
|---|---|---|---|---|
| 7 | 180 | 54 | 11 | 3 |
| 8 | 175 | 49 | 9 | 2 |
| 9 | 190 | 62 | 12 | 4 |
| 10 | 165 | 44 | 7 | 2 |
| 11 | 172 | 51 | 10 | 3 |
| 12 | 168 | 47 | 8 | 2 |
Not every day hits the average. But across the window the numbers converge.
Days 13-14: Handoff and wrap
Every booked appointment gets a brief sent to the LO the night before — borrower name, last rate lock, stated goal, credit band if captured, any objection context. The LO walks into the call warm.
End of day 14, you get a written debrief: full numbers, audio clips for your favorite three appointments, transcript of the ten highest-qualified calls, a list of the borrowers who said "call me back in 60 days." That list is your next sprint's warm top.
Two weeks. Ten booked, usually more. Nothing on your LOs' plates except the meetings. Book the kickoff when you're ready.